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Selling the Invisible: A Field Guide to Modern Marketing 141 reviews
Harry Beckwith
Business Plus, 1997
A Great Book.
+ Worth the price for 1.5 pages rated below
+ Very Well Done - Get This and Potter's "Winning" Book
+ learning that YOU are your best resource!
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Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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How to Advertise, Third Edition 1 review
Kenneth Roman, Jane Maas
St. Martin's Griffin, 2005
How to Advertise ? Internet Marketing is the amazing way !
How to Advertise?
Internet marketing with major search engines in USA and/or UK markets.
After the rapid growth of " Google " - Yahoo and MSN need to find the ways to protect their market shares. Therefore, we can gain the beneficiaries from them during the search fights in June 2004. No ...
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage 23 reviews
Pat Fallon, Fred Senn
Harvard Business School Press, 2006
Great book for any marketing guru
+ The story on how advertising should work...
+ Very Good, not Great
+ oj-phantastic
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century12 reviews
Scott Bedbury, Stephen Fenichell
Penguin (Non-Classics), 2003
Bedbury's experience at Nike & Starbucks proves valuable
+ Very Entertaining Indeed!
+ Pretty much everything you need to know about branding
+ In Branding, Everything Matters
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Kotler On Marketing34 reviews
The Free Press, 2004
11 marketing lessons for managers
+ After almost 10 years, still a great book
+ Learn from the master
+ The bible
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Made to Stick: Why Some Ideas Survive and Others Die222 reviews
Chip Heath, Dan Heath
Random House, 2007
If you could make yourself significantly more powerful by reading 336 pages, wouldn't you?
+ A must-read for anyone involved in communication/presentation
+ A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business
+ A good book for both marketing newcomers and seasoned professionals
+ Made to Stick
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The Tipping Point: How Little Things Can Make a Big Difference935 reviews
Malcolm Gladwell
Back Bay Books, 2002
Must read book
+ Entrepreneurs, heads up!
+ Having been hugely happy with Blink!
Macolm Gladwell's approach in this book is that of an observer. His deductions are thoroughly logical and offer a refreshing alternative to traditional thought. This book was a joy to read. I am also half way through his second book entitled Blink. As an author he has explained in both these ...
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...28 reviews
Jay Conrad Levinson
Houghton Mifflin, 2007
The best marketing book I have ever read!
+ No More Procrastination
+ An excellent & comprehensive overview of marketing weapons...
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...
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Before the Brand: Creating the Unique DNA of an Enduring Brand Identity8 reviews
Alycia Perry
McGraw-Hill, 2002
Need to know more about branding?
+ This is a great step by step to branding
+ Excellent guide for beginner to advanced branding experts
+ This Book Demystifies the Branding Process
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|
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...28 reviews
Jay Conrad Levinson
Houghton Mifflin, 2007
The best marketing book I have ever read!
+ No More Procrastination
+ An excellent & comprehensive overview of marketing weapons...
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...
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|
|
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| |
|
Kotler On Marketing34 reviews
The Free Press, 2004
11 marketing lessons for managers
+ After almost 10 years, still a great book
+ Learn from the master
+ The bible
|
|
|
|
|
|
| |
|
Made to Stick: Why Some Ideas Survive and Others Die222 reviews
Chip Heath, Dan Heath
Random House, 2007
If you could make yourself significantly more powerful by reading 336 pages, wouldn't you?
+ A must-read for anyone involved in communication/presentation
+ A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business
+ A good book for both marketing newcomers and seasoned professionals
+ Made to Stick
|
|
|
|
|
|
| |
|
How to Advertise, Third Edition1 review
Kenneth Roman, Jane Maas
St. Martin's Griffin, 2005
How to Advertise ? Internet Marketing is the amazing way !
How to Advertise?
Internet marketing with major search engines in USA and/or UK markets.
After the rapid growth of " Google " - Yahoo and MSN need to find the ways to protect their market shares. Therefore, we can gain the beneficiaries from them during the search fights in June 2004. No ...
|
|
|
|
|
|
| |
|
The Tipping Point: How Little Things Can Make a Big Difference935 reviews
Malcolm Gladwell
Back Bay Books, 2002
Must read book
+ Entrepreneurs, heads up!
+ Having been hugely happy with Blink!
Macolm Gladwell's approach in this book is that of an observer. His deductions are thoroughly logical and offer a refreshing alternative to traditional thought. This book was a joy to read. I am also half way through his second book entitled Blink. As an author he has explained in both these ...
|
|
|
|
|
|
| |
|
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage23 reviews
Pat Fallon, Fred Senn
Harvard Business School Press, 2006
Great book for any marketing guru
+ The story on how advertising should work...
+ Very Good, not Great
+ oj-phantastic
|
|
|
|
|
|
| |
|
Selling the Invisible: A Field Guide to Modern Marketing141 reviews
Harry Beckwith
Business Plus, 1997
A Great Book.
+ Worth the price for 1.5 pages rated below
+ Very Well Done - Get This and Potter's "Winning" Book
+ learning that YOU are your best resource!
|
|
|
|
|
|
| |
|
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity8 reviews
Alycia Perry
McGraw-Hill, 2002
Need to know more about branding?
+ This is a great step by step to branding
+ Excellent guide for beginner to advanced branding experts
+ This Book Demystifies the Branding Process
|
|
|
|
|
|
| |
|
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century12 reviews
Scott Bedbury, Stephen Fenichell
Penguin (Non-Classics), 2003
Bedbury's experience at Nike & Starbucks proves valuable
+ Very Entertaining Indeed!
+ Pretty much everything you need to know about branding
+ In Branding, Everything Matters
|
|
|
|
|
|
| |
|
Ogilvy on Advertising79 reviews
David Ogilvy
Vintage, 1985
Better than a 4 Year Degree in Advertising
+ The Master plys his trade
+ the story of a remarkable career in display advertising
+ A quick, interesting read with solid advertising fundamentals
+ Chapter 2 is Worth it Alone
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