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Million Dollar Mailings 15 reviews
Dension Hatch
Bonus Books, 2001
Wow what more can I say
+ How to SPAM successfully with snail-mail
+ A great resource for advertising professionals but definitely not for beginners
+ Buy this book while it's stilll available if you are serious
+ Buy this book.
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Direct Marketing Management (2nd Edition) 2 reviews
Mary Lou Roberts, Paul D. Berger
Prentice Hall, 1999
Accolades for "Direct Marketing Management"!
+ Good!
This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing ...
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The Complete Sales Letter Book: Model Letters for Every Selling Situation (Sharpe Professional)2 reviews
Rhonda Harris, Ann McIntyre
M.E. Sharpe, 1998
SALES ARE SKYROCKETING
+ Outstanding Resource for a Sales Writing Tips
ON BEHALF OF MYSELF, SABRINA MCCOY AND COLLEAGUES, SANDY STEELE & PAMELA DE LA MATA, AT LOUIS PRINTING SERVICES, WE ARE SENDING OUR CONGRATULATIONS TO RHONDA HARRIS AND ANN MCINTYRE . THIS BOOK GAVE US NEW DIRECTION IN OUR SALES COMMUNICATION WITH OUR CLIENTS. THE GUIDELINES THROUGHOUT THE ...
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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for ... 16 reviews
Dan Kennedy
Entrepreneur Press, 2006
Geoff Kelly
+ Another winner from Dan Kennedy.
I had to re-read some of these reviews to remind myself that there are still too many people unable to see true value when it looks them in the face. For $10 you get an approach that wins customers - proven. And a cd, and access to a free ecourse and other materials.
Yes, you have to deal with ...
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Sales Letters Ready To Go!1 review
William Bethel
McGraw-Hill, 1995
Excellent Text: A Must Have!
I used this text in an Advertising Course in SE Oklahoma. The material contained within is an excellent tool for real world sales experiences.
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2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets6 reviews
Denny Hatch, Don Jackson
McGraw-Hill, 1999
Best compendium of expert advice out there
+ Every marketer should own this book
+ Another essential for the results-oriented marketer
I've read many books about direct marketing and each has had it strong points. The problem is that each book tends to cover one or two areas and so to get a thorough understanding of all the options in direct marketing you have to read a lot of books. This book covers every area of direct ...
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Ultimate Guide to Direct Marketing
Al Lautenslager
Entrepreneur Press, 2005
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only ...
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Science of Marketing By Mail
Homer J. Buckley
Kessinger Publishing, LLC, 2003
1924. Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution ...
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The Greatest Direct Mail Sales Letters of all Time2 reviews
Richard S. Hodgson
Dartnell Corp., 1995
Don't waste a moment more. Order this book while they last.
+ One of the best book I've ever read on this subject
At last. In one place. With examples. With clear guidelines. The Book.
This is the best of it's kind. A book to explain and inspire great direct mail composition. If you could only buy one book, buy this one.
There are several very fine books on direct mail. Hershell Gordon Lewis has ...
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Response: The Complete Guide to Profitable Direct Marketing 10 reviews
Lois K. Geller
Oxford University Press, USA, 2002
Direct Marketer's Dream
+ Brilliant-Enjoyable--a true masterpiece on Direct Marketing.
+ This new edition makes the best marketing book even better.
This book is so packed with practical guidance you can use immediately, I didn't even know where to start. I've worked for large companies and as an entrepreneur, and Lois's ideas on the value of relationship marketing are right-on. Unlike more "academic" authors I've read, she has many years of ...
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Persuasion: The Art of Getting What You Want57 reviews
Dave Lakhani
Wiley, 2005
Excellent learning tool!
+ Get this book TODAY!!!
+ Karla Yee
+ The knowledge in this book is dangerous
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Post Card Power2 reviews
Larry Mersereau
Promopower Publishing, 2004
Great resource
+ Sets the standard for post card marketing
Reviewed by Bette Daoust, Ph.D. for Reader Views (5/06)
I have written a couple of books that mention the use of Post Cards as part of plethora of tactics that can be used in marketing and personal networking. I have even given examples of how to use Post Cards effectively. What I did not cover ...
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Crisp: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (50-Minute Series)2 reviews
Charles Mallory
Crisp Learning, 1991
Golden nuggets of info
+ old but good
There are so many HUGE direct mail books out there. This one is great because it gives you the golden nuggets of info related to all aspects of direct mail--planning, writing, designing, getting mailing lists, calculating ROI, and more. Direct mail is not an easy science, but this made it easy. ...
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...47 reviews
Joseph Sugarman
Delstar Pub, 1998
Adweek Copywriting Handbook is the updated version of Advertising Secrets Book
+ Must Have...
+ Sugarman Learned On His Own Dime
+ Joe is AMAZING!
+ Buy this book
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less82 reviews
Mark Joyner
Wiley, 2005
Unsuspectedly WONDERFUL
+ straightforward and an injection of creative juices
+ Great Marketing insights.
+ MASTERFUL!!!
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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!15 reviews
Joel Bauer, Mark Levy
Wiley, 2004
A Must-Have Persuasion Blueprint for Speakers, Coaches, and Consultants...
+ Excellent read
+ You NEED To Read This Book
If you are looking for scientific explanations of emotional and psychological triggers that have been driving all human kind to action since the cave man, skip this book and pick up a copy of Robert Cialdini's "Influence: The Psychology of Persuasion."
But if you are looking for real-life tips ...
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Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide) (Pitney Bowes ...1 review
Edward B. Butler
Benchmark Pubns Inc, 1996
Execllent and direct
A clean, clear, and well organized book. The information presented helped us to evaluate our own processes and improve our work. When we have a question, a quick reference back to "Mail It" provides a qualified answer to our issue(s).
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)48 reviews
Dan S. Kennedy
Adams Media, 2006
How to have your sales letters actually make the sale.
+ Undisclosed Sources
+ One of the best books ever written about sales letters & DM
+ This book is worth 100 times its weight in gold!
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Direct Marketing: Strategy, Planning, Execution4 reviews
Edward L. Nash
McGraw-Hill, 2000
Best Business Book
+ A Must Read for Marketing Professionals
+ Definitive, complete, timeless
+ Definitive, complete, timeless
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Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
Roddy Mullin
Kogan Page, 2002
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
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